The collection playfully challenges the codes and conventions of contemporary fashion. It questions and redefines notions of old / new, feminine / masculine, oversized / undersized, modern / retro. By combining contrasts and blending the seemingly incompatible, it creates a fresh identity for the urban, independent, bold, creative, and carefree young individual.
RE_GENERATION is a wordplay that reflects the values of sustainability and the courage of a new generation. The collection’s visual identity is strongly defined by its materials, with a particular focus on denim, one of the most widespread, accessible, and suitable materials for repeated reuse. The collection also incorporates other repurposed materials preferably in collaboration with local environment.
The collection’s musical identity is created by young DJs from the Mini DJ Academy
Mua: @spelaema & @djuranvanja
Hair: @aska_kajtazovic
Photo: @juremakovec
@LJFW #17 powered by BYD @byd_slovenija
HISHKA powered by Nataša Peršuh, artboard.si, MiniDJ Akademija, RollySlippers, ESTI – Circular System
