The collection playfully challenges the codes and conventions of contemporary fashion. It questions and redefines notions of old / new, feminine / masculine, oversized / undersized, modern / retro. By combining contrasts and blending the seemingly incompatible, it creates a fresh identity for the urban, independent, bold, creative, and carefree young individual.
RE_GENERATION is a wordplay that reflects the values of sustainability and the courage of a new generation. The collection’s visual identity is strongly defined by its materials, with a particular focus on denim, one of the most widespread, accessible, and suitable materials for repeated reuse. The collection also incorporates other repurposed materials in collaboration with local environment.
The collection’s musical identity was created by young DJs from the Mini DJ Academy
Mua: @spelaema & @djuranvanja
Hair: @aska_kajtazovic
Photo: @juremakovec
@LJFW #17 powered by BYD @byd_slovenija
HISHKA powered by Nataša Peršuh, artboard.si, MiniDJ Akademija, RollySlippers, ESTI – Circular System
HISHKA is a contemporary sustainable fashion brand for children and youth, founded on the principles of circularity, reuse, and upcycling.
By combining conscious design, community engagement, and innovative technology, HISHKA reimagines the future of fashion. Every garment is crafted from deadstock materials or carefully sourced pre-loved pieces, giving existing resources a new purpose and extended life.
Through its distinctive aesthetic and bold design signature, HISHKA promotes a more responsible and conscious approach to fashion. The brand encourages younger generations to rethink how clothing is perceived, consumed, and valued, fostering a deeper understanding of fashion’s environmental and social impact among those who will shape the future.
At HISHKA, we are guided by the values of aesthetics, purpose, inclusivity, universality, and ethical responsibility. We create contemporary, future-proof sustainable fashion designed to inspire and empower the generations of tomorrow.
